IB商业管理知识点目录，都包括哪些内容？
来源：A加未来国际教育 时间：2020-04-08 13:47
商业管理作为管理学的重要分支，是一门应用性很强的学科。它依据管理学、经济学的基本理论，研究如何运用现代管理的方法和手段来进行有效的企业管理和经营决策。今天A加未来小编就带大家一起来了解一下IB商业管理知识点目录，来看看高中IBDP阶段的商业管理课程都会学些什么吧！
Unit 1:Business Organization and Environment
Longer notes:
Business Management Overview
Quick reference:
1.1 Introduction to Business Management
1.2 Types of Organization
1.3 Organizational Objectives
1.4 Stakeholders
1.5 External Environment
1.6 Growth and Evolution
1.7 Organizational Planning Tools
Unit 2:Human Resources
Quick reference:
2.1 Functions and Evolution of Human Resource Management
2.2 Organizational Structure
2.3 Leadership and Management
2.4 Motivation
2.5 Organizational(Corporate)Culture
2.6 Industrial/Employee Relations
Unit 3:Finance and Accounts
Longer notes:
Accounting and Finance
Quick reference:
3.1 Sources of Finance
3.2 Costs and Revenues
3.3 Break-even Analysis
3.4 Final Accounts
3.5 Profitability and Liquidity Ratio Analysis
3.6 Efficiency Ratio Analysis
3.7 Cash Flow
3.8 Investment Appraisal
3.9 Budgets
Unit 4:Marketing
Longer notes:
Marketing
Quick reference:
4.1 The Role of Marketing
4.2 Marketing Planning(Including Introduction to the 4 Ps)
4.3 Sales Forecasting
4.4 Market Research
4.5 The Four Ps(Product,Price,Promotion,Place)
4.6 The Extended Marketing Mix of Seven Ps
4.7 International Marketing
4.8 E-Commerce
Unit 5:Operations Management
Quick reference:
5.1 The Role of Operations Management
5.2 Production Methods
5.3 Lean Production and Quality Management
5.4 Location
5.5 Production Planning
5.6 Research and Development
5.7 Crisis Management and Contingency Planning
以上就是A加未来小编关于IB商业管理知识点内容的总结，总体来说，IB商业管理所涉及到的知识点内容都相对比较基础，能够很好的帮助同学们构建商科的知识体系，并帮助学生培养商科思维，是一门非常值得推荐的商科入门学科选择。
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